As part of our ongoing ‘Freelancer Spotlight’ series we talk to Rahoul Naik – a self-employed digital marketer and managing director of Jetpack Marketing. If you are self-employed and would like to take part in ‘Freelancer Spotlight’, email us at hello@createinsurance.co.uk

Q1: Tell us a bit about what you do?

I offer digital marketing services for primarily SMEs in food, drink and e-commerce.

Q2: How long have you been self-employed?

 I have been self-employed for just under three years now.

Q3: Why did you choose to become a freelancer/self-employed?

I enjoy being my own boss. I like the freedom I have from working with people I love and admire. It’s been an eye-opening experience, and I would recommend it to anyone who wants more control over their working life.

Q4: Can we see some examples of your work?

Q5: How has the coronavirus pandemic affected you and your business?

The pandemic has been challenging, but even with the destruction it has caused, there is somewhat of a silver lining. As I work with businesses directly, of course, if they are struggling (due to lockdown, financial hardship, etc.) then I too, in turn, find it quite hard to attract new clients.

That being said, I have been able to take on some new clients during this time as many have realised digital transformation and taking their business online is a no-brainer. We’ve been creating websites and doing lots of fantastic social media work.

The lockdown has also allowed me to consolidate a lot of my operations, focus my energy better and work on a strategy for myself.

Q6: Where can people go to find out more about you and your services

Q7. Can you tell us a project you are proud of?

My first ever client is an online drink business based in Leicester. I have been working with them for around 20 months now, and I have helped on many aspects including branding, email marketing, social media, paid ads, website and customer journey changes and overall marketing guidance.

This business has increased its sales from £250k a year to almost £2m a year with my help. Of course, I cannot take all the credit and the teamwork incredibly hard but it is a business that I’m really to work with and call them a client. I have learnt a lot and feel very confident that I can help other companies have similar successes.

Q8. Who would be your dream client?

KFC. Their brand is incredible, and to be able to get my hands dirty with some of their assets, branding and tone of voice would be fantastic. Their current teams do a great job so maybe not an achievable client but a fun one nonetheless.

Q9. What’s the one piece of advice you would give to an up and coming new marketing freelancer?

Network. It is complicated when you’re new, and you’re perhaps a little inexperienced compared to incumbents. However, your fresh perspective on things will be something potential clients will love. All of my clients have come from referrals or contacts I have made over the years through networking events. Once people know you are the go-to person for X (could be social media, photography, google ads) then they will start to refer you, and you’ll gain high credibility which is of utmost importance in this industry.

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